Roy Smoothe - CEO

Just Cool now offers a financial reward to those who report a corroborated unauthorized use [resulting in an actual recovery] of the "JUST COOL" Trademarked words or use of Just Cool's copyrighted designs on clothing & related merchandise.


This reward system applies to viable reports [resulting in an actual recovery] of unauthorized use of our trademarks, copyrights or related rights in or upon TV, radio, the internet, print or in connection with unlicensed products or services such as clothing or other merchandise.

If you seek to report a potential violation of Just Cool's rights, please email us at [email protected] with the following information:


Description of violation (including trademark or paraphrasing used)

  Location of violation (City and State)

  Time and date (and duration) heard or seen

Name [and call letters, if applicable] of television or radio station, magazine, newspaper, sports team or business [or website address, if applicable]


Your email address, phone number and mailing address


Upon receipt of this information, our trademark attorney Josh Gerben will acknowledge your report and, if determined to be a potential violation, will request other information that may be required to assemble our evidence. If a corroborated violation is established, we will immediately send you a special gift for your time and assistance. And, if your report results in a recovery you will be eligible for a cash bonus*


"We constantly deal with violations reported to us by fans around the world or which we witness directly." states Roy Smoothe. Our trademarks and copyrights are invaluable. Just like for a movie studio, these intangible rights comprise the very heart of our business."


"In order to protect these valuable rights, we aggressively police all reported violations. It is our duty. If our attorneys (Josh Gerben - Principal - Gerben Law Firm, PLLC) determine that a violation has been committed, then we ordinarily issue a demand letter and pursue our claims. Roy concluded, "Where a report results in a settlement, judgment or other recovery, we are happy to reward (within our discretion) those who initiated this effort. This is the essence of Just Cool. So 'Let's be Just Cool together!"


*The decision whether to remit a bonus and, if so, how much rests in the sole discretion of the company.

JUST COOL LOGO, DESIGNS AND BRAND STATEMENTS are available to be licenced for use on your product(s), event promotion and certain forms of internet, audio, print and video advertising. Since March 2009 “JUST COOL ®" brand has been sold online and in retail sales environments through ventures for its licensees internationally with other products and ventures being developed for future release.


JUST COOL is always open to receiving requests to look into new and product licensing and promotional avenues from companies internationally. "I am constantly searching out and looking to approve and grant new licenses for product branding and promotion internationally." states Roy Smoothe, President/CEO of Just Cool.


If you wish to contact us to submit a product licensing proposal and/or with any questions regarding product and promotional licensing approval, please contact: Roy Smoothe -CEO / President Just Cool (Intelligent Design) Email: [email protected]